Today, Employer Value Proposition (EVP) is a widely discussed topic, raising more and more questions. What does it mean? Why is it important for a company? What is its impact? Let’s delve deeper into this initiative that La Providence is keen to highlight.
WHAT IS EVP?
It defines your positioning as an employer.
It represents the overall appeal a company has in the eyes of its human resources, influenced by its culture, values, history, and interactions with employees.
EVP promises are formalized in a foundational document, developed after an exploratory phase. This critical step emphasizes the unique employment characteristics that can be offered to a candidate or employee as part of a comprehensive package.
EVP is a deliberate approach based on a well-defined strategy. The aim is not to rewrite the company's history, but rather to showcase its identity and the benefits it provides.
THE PURPOSE AND CHALLENGES OF EVP
Why would a candidate want to work for La Providence?
What are the key characteristics of our company as an employer?
What does our organization offer its employees that other companies do not?
In practical terms, EVP plays a vital role both economically and organizationally.
Today, La Providence is paying more attention than ever to its EVP in a world where digital transformation is a central concern, and where e-reputation can either harm or enhance a company's image.
LA PROVIDENCE & ITS EVP
As part of its growth, La Providence worked with a specialized consulting firm to develop its EVP.
The goal was to better understand topics related to the company’s reputation and attractiveness, and to make informed decisions about employee retention, HR communication, brand ambassadors, and online visibility.
The challenges for La Providence are numerous, including improving the company’s appeal to ease recruitment efforts and retaining teams by establishing a consistent foundation that enhances La Providence’s reputation.
La Providence’s values, according to its teams:
- Expertise
- Loyalty
- Requirement
- Team spirit
Conclusions
- Strong reputation in the Paris area.
- The high-end and luxury sector is rewarding for employees, who are the first ambassadors of the brand.
- A diverse workforce across all levels (agents, managers), facilitating communication and creating a trusting environment.
- Many employees have long careers within the company, starting at entry-level positions and now holding leadership roles.
- A well-developed website, as well as LinkedIn and Instagram pages, enhance the company’s visibility.
