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Creation of the position of Business & Digital Project Director


Digital transformation has changed the business ecosystem. Today, more than ever, companies are feeling the need to recruit hybrid profiles, capable of bridging the gap between hyperspecialized professions.
It's against this backdrop that the role of digital director has quickly become indispensable, acting as an interface between the various operational and sales teams.

AAF La Providence Hicham Bouayad as the Business and Digital Project Director

Appointment of Hicham Bouayad

Digital transformation has changed the business ecosystem. Today, more than ever, companies are feeling the need to recruit hybrid profiles, capable of bridging the gap between hyperspecialized professions. It's against this backdrop that the role of digital director has quickly become indispensable, acting as an interface between the various operational and sales teams.

A profession ; a passion for different missions

  • Development of partnerships with European companies
  • Development of La Providence's reputation on the Internet and social networks
  • Introduction of innovations to facilitate service management and improve service and well-being for occupants
  • Introduction of tools to support our teams on a day-to-day basis 

Proven qualities

Cross-functional management

  • Project and key account management in Europe
  • Fluency in English
  • Contract management in English 

Operational performance

  • Implementation of tools and innovation to serve customers and teams 

Spirit of service

  • Responsiveness
  • Proximity

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